|Single by Taylor Swift featuring Ed Sheeran and Future|
|from the album Reputation|
|Released||November 14, 2017|
|Studio||MXM Studios |
Seismic Activities Studios
Tree Sound Studios
|Taylor Swift singles chronology|
|Ed Sheeran singles chronology|
|Future singles chronology|
"End Game" is a song by American singer-songwriter Taylor Swift, featuring British singer Ed Sheeran and American rapper Future, recorded for her sixth studio album, Reputation (2017). The track, written by the trio of artists and producers Max Martin and Shellback, was first released to French contemporary pop radio as the album's third single on November 14, 2017. It was later sent to contemporary hit radio on January 26, 2018 in the United Kingdom.
On November 14, 2017, the week Reputation was released, this song was release onto contemporary hit radio in France. On January 11, 2018, Swift announced that the music video of End Game will release in midnight. 'End Game' was then released onto contemporary hit radio in the United Kingdom radio on January 26, 2018.
"End Game" was written by Swift, Max Martin and Shellback, and was produced by the latter two. "End Game" runs for a duration of four minutes and four seconds;and it has a tempo of 159 beats per minute. Swift performs it in the key of A Minor in a vocal range span from D3 to E5. Musically, the track is an "R&B song". "I wanna be your end game" "End Game" centers around the idea of Swift wanting to be some guy's "end game" or the one that he's aiming for. While she doesn't make it clear who this fellow is, the Internet seems to be conjecturing that since he has a large "reputation," he must be Tom Hiddleston. 
In a review by Pitchfork, one critic wrote that "End Game" is "a song that capably absorbs and regurgitates the hybridized sounds of 2017 rap and R&B." but also noted "there's something deeply uninspired in tasking Martin with assembling a bland composite, rather than going straight to the source—who wouldn't be at least a little curious as to what a Taylor Swift and Metro Boomin track would sound like?" Vulture predicted it to be one of the more successful singles that album would produce because of its catchy rhythm, especially because of the verses contributed by Future.
In a positive review written by Time, it says that "End Game" is a "self-reflective, slow-jam style track." A review from Spin suggested that although the song was "fine" in its depiction of finding love despite opposition, it had been bettered by previous songs, verses and albums by Future.
On January 10, 2018, Swift revealed through her social media app "The Swift Life" that the music video for the song would be released on January 12 and that the video's teaser would premiere on Good Morning America. She also posted a few pictures from the video as well. The next day, Swift posted the teaser for the video on social media.
On January 12, 2018, the video debuted on Swift's Vevo channel. It is Swift's seventh video directed by Joseph Kahn. The video shows Swift partying in various locales - with Future on a yacht in Miami, Florida, with Sheeran at a nightclub in Tokyo, Japan, and with various friends on a double decker bus in London, England. In a Miami scene, Future is seen driving a Lamborghini Aventador worth $500,000. In one of the London scenes, Swift is seen sitting on a bar playing Snake on a handheld game console, riding a motorcycle through Tokyo while wearing a snakeskin suit, and sipping drinks through a snake straw, all references to her "snake" reputation. The video gained 14.4 million views within 24 hours of upload on YouTube. As of January 2019, the video has over 190 million views.
The music video starts off a little slow with Swift looking out the window of a high-rise building, but the video picks up speed as soon as the song does. Throughout the video, Swift goes to different cities—Miami, Tokyo and London. In all the cities, she parties with her co-singers Future and Ed Sheeran.
As she bounces from city to city, she also moves from being with Future to hanging out with Ed Sheeran. Swift dresses in all black when she is with Future, and when she is filmed with Ed Sheeran, she wears a flannel shirt and shorts.
The video ends by Swift and Sheeran acting playfully towards each other, with Swift stealing Sheeran's glasses and the two dancing together under the night sky of London.
The song debuted at number 86 on the Billboard Hot 100 on the date ending December 9, 2017 due to its strong digital sales. The following week it moved up to number 83 and then in its third week it reached number 36 giving Swift her 55th top forty entry. Two weeks later it peaked at number 18 becoming the third consecutive single from "Reputation" reach the top 20. The following week the song dropped to number 30. The song has since peaked at number 10 on the Billboard Mainstream Top 40 giving Swift her 15th top ten entry on the chart. It has also peaked at number 16 on the Adult Top 40 and number 25 on the Rhythmic Songs.
In Canada the song reached number 53 but after the release of its official music video the song moved to number 11 on the Canadian Hot 100. It also peaked at number 17 on the US Mainstream Top 40 chart.
In Australia the song debuted at number 38 and peaked at number 36. The next week it dropped to number 40. In the UK, the song debuted at number 87 and later peaked at number 49.
|2018||Teen Choice Awards||Choice Music Collaboration||Nominated|||
Swift and Sheeran performed "End Game" for the first time during the iHeartRadio Jingle Ball on December 2, 2017. A solo version of the song is also a regular part of her setlist for the Taylor Swift's Reputation Stadium Tour.
Credits are adapted from liner notes of Reputation.
|Brazil (Pro-Música Brasil)||Gold||20,000*|
|Canada (Music Canada)||Platinum||80,000^|
|United States (RIAA)||Platinum||1,000,000|
^shipments figures based on certification alone
|France||November 14, 2017||Contemporary hit radio||Big Machine|||
|United Kingdom||January 26, 2018|||
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