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Louis B. Rosenberg
LouisRosenberg TEDxKC3 PublicDomain.jpg
Louis Rosenberg, PhD (2017)
CitizenshipUnited States
EducationBS Stanford University 1991, MS Stanford University 1993, PhD Stanford University 1994[1][2][3][4]
Alma materStanford University
OccupationEntrepreneur, Researcher, Writer, Inventor, Professor
OrganizationUnanimous A.I. (Founder)

Outland Research (Founder) Immersion Corp (Founder) Microscribe (Founder)

Cal Poly (Professor)

Louis Rosenberg (born May 24, 1969) is a technologist, prolific inventor, entrepreneur, writer, and currently the CEO of the artificial Intelligence company Unanimous AI. He attended Stanford University, where he earned his bachelors, masters, and PhD degrees. His doctoral work focused on robotics, virtual reality, augmented reality, and human-computer interaction, and resulted in the Virtual fixtures system for the U.S. Air Force, the first immersive Augmented Reality system built (1992).[5][6][7] Rosenberg then founded a number of successful technology companies, including the early VR company Immersion Corporation which went public in 1999 (NASDAQ: IMMR), the 3D digitizer company Microscribe which was used in the making of many feature films, including Shrek, Ice Age, A Bug's Life, and Titanic, and the technology company Outland Research. Rosenberg also worked as a tenured professor at California Polytechnic State University (Cal Poly).[8][9]

In 2014, he founded Unanimous A.I., an artificial intelligence company that enables human groups to amplify their collective brainpower by forming real-time "hive minds" modeled after natural swarms.[10][11][12][13][14] Unanimous AI became well known in 2016 when its Artificial Swarm Intelligence technology (Swarm AI) made a series of accurate predictions about world events, including predicting the Academy Awards, the Kentucky Derby, the Super Bowl, and the rise of Donald Trump.[15][16][17][18] Unanimous AI also made headlines by significantly amplifying the accuracy of medical diagnosis in collaboration with Stanford University School of Medicine.[19][20][21] Rosenberg recounted the science that lead to these amplifications of human intelligence in a TED talk delivered in 2017 in Kansas City.[22] In 2018, Unanimous AI was awarded "Best AI and Machine Learning technology" at the prestigious SXSW Innovation Awards as well as the "Best in Show" award.[23][24]

Personal life[edit]

Rosenberg is a longtime vegan, supporter of all animals big and small, and in the 1990s helped to develop the first VR surgical simulators that reduced the use of animals in medical training.[25][2][4][26][27] He is also dyslexic and has attributed some of his success as a technologist to this trait.[28]



Louis Rosenberg testing Virtual Fixtures, one of the first Augmented Reality systems ever developed (1992).

In 1992, Louis Rosenberg developed the first immersive Augmented Reality systems, a platform called Virtual fixtures, while working at the U.S. Air Force Armstrong Labs, and published the first study of how an AR system can enhance human performance.[29][30] Rosenberg's related work at Stanford University in the early 90s, offered the first proof that virtual overlays, when registered and presented over a user's direct view of the real physical world, could significantly enhance human performance.[4][31][32][33]

In 1993, Rosenberg founded the virtual reality company, Immersion Corporation which went public in 1999 (NASDAQ: IMMR) and remains a public company today. He served as the company's CEO until 2000.[4] Rosenberg also founded Microscribe, a company that developed the first desktop 3D digitizer - a system that allows animators to digitize physical objects into 3D computer models. The Microscribe 3D digitizer was used in the production of many major feature films including Shrek, Ice Age, Bugs Life, and Titanic.[4][34] Rosenberg also founded Outland Research, a company specializing in advanced methods of human-computer interaction.[35][36][37] In 2011, Google purchased Outland Research technologies, along with its patents.[36]

In 2014, he founded Unanimous A.I., an artificial intelligence company that amplifies the intelligence of human groups by enabling networks of online users to form a form real-time "hive minds" modeled after natural swarms.[38][10][11][12][39] Unanimous AI became well known in 2016 when its swarm-based technology was used to made a series of accurate predictions about world events, including predicting the 2016 Academy Awards, the 2016 Kentucky Derby, the 2016 Super Bowl, and the rise of Donald Trump.[15][16][17][40][18] In 2018 Rosenberg published research in collaboration with Oxford University demonstrated for the first time that its Swarm AI technology can outperform experts when forecasting financial markets.[41] That same year, Rosenberg and Unanimous used Swarm AI technology to predict the Oscars with 94% accuracy, beating all major experts including the Los Angeles times, Variety, and the Hollywood Reporter.[42]

As a professor at California State University (Cal Poly), Rosenberg developed educational technologies, including methods for using wearable cameras and time-shifted video to enhance education, perception, and learning.[43][44] Over the length of his career, Rosenberg has been awarded over 350 patents.[45][46][47]

Film work[edit]

In 2018, the Hollywood Reporter reported that Rosenberg's screenplay "The Manuscript" is scheduled to film this year, starring Morgan Freeman and Scott Eastwood, the script co-written with longtime collaborator Joe Rosenbaum.[48] In 2012, Rosenberg sold his screenplay entitled Mindplay to Echo Lake Entertainment.[49] In 2009, Rosenerg's short film Lab Rats won several awards including a Moondance Film Festival the award for best screenplay.[50][51] The film, directed by Sam Washington, has subsequently been turned into a web-series by Frostbite Pictures and won Outstanding Series at LA Webfest.[52][53][54] In 2008, Rosenberg attended the Professional Program in Screenwriting at UCLA film school.[55]

Graphic novels[edit]

In 2008, Rosenberg authored his first graphic novel entitled UPGRADE, with artwork by Stan Timmons.[56] A satirical take on transhumanism, the book is set in the year 2048, when life is lived entirely online, nobody ever leaving the confines of their tiny apartments, supplies brought to them by automated delivery drones. The protagonist, Avery J. Mankin, is the perfect citizen of this virtual society, until he's unfairly accused of a crime, exiled from the system, and must learn to live in the real world for the first time.[49] A screenplay based on the book won Best Scif-Fi Screenplay at Shriekfest and won the Grand Prize of the Cinestory Screenwriting Awards.[57][58] Rosenberg then released the graphic novel EONS in 2013 with artwork by Kyle La Fever. The book recounts the story of eight test subjects who are frozen and shot into orbit for a 60-day test of a military survival system. But when they land back on Earth and open the hatch, they find that instead of waking up 60 days later, 200,000 years have passed. The Earth is pristine and there are no traces of humanity anywhere. They have no choice but rebuild.[59]

In 2013, Rosenberg authored the children's book Seeking Marlo, with co-writer Joe Rosenbaum, and artwork by illustrator Bill Maus. The book is aimed at helping kids deal with the loss when a good friend moves away.[59]

Rosenberg released the dystopian graphic novel Monkey Room in 2014. Its a cautionary tale about the creation of a sentient AI that comes to life as a global "hive mind," linking millions of users through their phones, tablets, and computers. With moody artwork by Graeme Howard, the book explores the dark side of artificial intelligence.[60][61] A screenplay version of Monkey Room was selected by the Academy of Motion Pictures from over 7000 scripts to as one of 50 contenders for a Nichol's Fellowship.[62][63]


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  17. ^ a b Schwartz, Ariel (May 9, 2016). "A 'human swarm' predicted the winners of the Kentucky Derby at 540 to 1 odds". Tech Insider.
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  28. ^ Ketchum, Pat (April 1, 2007). "Dyslexia To Design – Professor Pioneers New Learning Synergy". California Polytechnic State University. Retrieved April 22, 2014.
  29. ^ Noer, Michael (September 21, 1998). "Desktop fingerprints". Forbes. Retrieved April 22, 2014.
  30. ^ L. B. Rosenberg. The Use of Virtual Fixtures As Perceptual Overlays to Enhance Operator Performance in Remote Environments. Technical Report AL-TR-0089, USAF Armstrong Laboratory, Wright-Patterson AFB OH, 1992.
  31. ^ Rosenberg, L., "Virtual fixtures as tools to enhance operator performance in telepresence environments," SPIE Manipulator Technology, 1993.
  32. ^ Rosenberg, "Virtual Haptic Overlays Enhance Performance in Telepresence Tasks," Dept. of Mech. Eng., Stanford Univ., 1994.
  33. ^ Rosenberg, "Virtual Fixtures: Perceptual Overlays Enhance Operator Performance in Telepresence Tasks," Ph.D. Dissertation, Stanford University.
  34. ^ "Microscribe Exchange Agreement". Onecle. Retrieved April 21, 2014.
  35. ^ Knight, Will (December 12, 2006). "Smart soles". New Scientist. Retrieved April 24, 2014.
  36. ^ a b Slawski, bill (September 4, 2011). "Google Picks Up Hardware And Media Patents From Outland Research". SEO by the Sea. Retrieved April 21, 2014.
  37. ^ "USPTO Patent Full-Text and Image Database". United States Patent and Trademark Office. Retrieved April 28, 2014.
  38. ^ Rosenberg, L.; Baltaxe, D.; Pescetelli, N. (October 2016). "Crowds vs swarms, a comparison of intelligence". 2016 Swarm/Human Blended Intelligence Workshop (SHBI): 1–4. doi:10.1109/shbi.2016.7780278. ISBN 978-1-5090-3502-1.
  39. ^ Rosenberg, L. (July 2016). "Artificial Swarm Intelligence vs human experts". 2016 International Joint Conference on Neural Networks (IJCNN): 2547–2551. doi:10.1109/ijcnn.2016.7727517. ISBN 978-1-5090-0620-5.
  40. ^ Rosenberg, L.; Baltaxe, D. (October 2016). "Setting group priorities #x2014; Swarms vs votes". 2016 Swarm/Human Blended Intelligence Workshop (SHBI): 1–4. doi:10.1109/shbi.2016.7780279. ISBN 978-1-5090-3502-1.
  41. ^ Rosenberg, L.; Pescetelli, N.; Willcox, G. (October 2017). "Artificial Swarm Intelligence amplifies accuracy when predicting financial markets". 2017 IEEE 8th Annual Ubiquitous Computing, Electronics and Mobile Communication Conference (UEMCON): 58–62. doi:10.1109/UEMCON.2017.8248984. ISBN 978-1-5386-1104-3.
  42. ^ "A.I. Predicted Oscar Winners with Stunning 94 Percent Accuracy". Inverse. Retrieved 2018-03-10.
  43. ^ Rosenberg, L.B. (June 25–29, 2007). "First-Person Videography, a Novel Technology for Teacher Evaluation". World Conference on Educational Multimedia, Hypermedia and Telecommunications. Association for the Advancement of Computing in Education. Retrieved April 24, 2014.
  44. ^ Rosenberg, L.B.; Petersen, G.J. (Spring 2008). "Time-lapse Video as a Self-Reflection Tool for Collaborative Learning Projects". Journal of Research for Educational Leaders. 4 (2): 4–16. Retrieved April 24, 2014.
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  48. ^ "Scott Eastwood Joins Thriller 'Manuscript,' Nick Cassavetes to Direct (Exclusive)". The Hollywood Reporter. Retrieved 2018-03-03.
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  50. ^ "Moondance Successes & Praise". Moondance International Film Festival. Retrieved April 21, 2014.
  51. ^ "Bio". SohoSoHo. Retrieved April 21, 2014.
  52. ^ "Lab Rats Web Series". Frostbite Pictures. Archived from the original on April 13, 2014. Retrieved April 12, 2014.
  53. ^ SamWashington (2011-05-08), Lab Rats Trailer, retrieved 2017-08-13
  54. ^ "Curtis Brown". Retrieved 2017-08-13.
  55. ^ "Cal Poly Professor's Screenplay Wins Award at WorldFest Film Festival". California Polytechnic State University. Retrieved April 16, 2014.
  56. ^ Rosenberg, Louis (June 15, 2012). Steven Stern, ed. Upgrade. Outland Pictures. ISBN 9780988266506. Retrieved April 21, 2014.
  57. ^ "2009 Shriekfest Winners". Shriekfest. Retrieved April 22, 2014.
  58. ^ Fox, Maureen (December 1, 2011). "Interview with CineStory Fellow Louis B. Rosenberg". MovieBytes. Retrieved April 22, 2014.
  59. ^ a b Weltner, Anna (June 27, 2013). "Are we the last living souls?". New Times. Retrieved April 21, 2014.
  60. ^ Messer, Erin C. (April 9, 2014). "Local publisher Outland Pictures' new graphic novel, 'Monkey Room,' explores the collective unconscious". New Times. Retrieved April 21, 2014.
  61. ^ "Monkey Room, Book 1 by Louis Rosenberg". April 1, 2014.
  62. ^ "2013 Academy Nicholl Fellowships Top 50 Screenplays". Academy of Motion Picture Arts and Sciences. Retrieved April 24, 2014.
  63. ^ Oxenham, Simon. "Why bees could be the secret to Super Human intelligence". BBC News. BBC.

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