"Love Yourself" is a song recorded by Canadian singer Justin Bieber for his fourth studio album Purpose (2015). The song was released first as a promotional single on November 9, 2015, and later was released as the album's third single. It was written by Ed Sheeran, Benny Blanco and Bieber, and produced by Blanco. An acoustic pop song, "Love Yourself" features an electric guitar and a brief flurry of trumpets as its main instrumentation. During the song, Bieber uses a husky tone in the lower registers. Lyrically, the song is a kiss-off to a narcissistic ex-lover who did the protagonist wrong.
The music video for the song was released along with the Purpose: The Movement project on November 14, 2015. It features a couple doing an interpretive dance in their house. Bieber promoted the song with performances on TV shows, as well as awards shows throughout 2015–16, while adding it on the set list of his Purpose World Tour.
Ed Sheeran (pictured) initially wrote "Love Yourself" for his album ÷ before giving it to Bieber.
On September 29, 2015, Justin Bieber announced in an interview with Australia's Sunrise morning show that British singer and songwriter Ed Sheeran had written a song for his then-upcoming album. Later, during an interview for Capital FM, Bieber revealed details about the song, saying: "It's just me and a guitar. Basically that's how I started, playing on the street with a guitar." About Sheeran, he said: "I think he's one of the most talented writers in the game right now, so just to have his input and his stories and our stories and match them up together and say 'What have you been through?,' and telling the same story." In another interview for the same radio network, he commented about the collaboration, stating: "It was a process. Just getting us together, you know, in the same room cause we did a lot of it separate. He is a good guy, super talented. Really good songwriter so just to be able to work with that calibre of songwriter was really, really awesome." In 2017, Sheeran revealed that "Love Yourself" was written for his album ÷. He said in an interview that the track would have been scrapped before Bieber took the song.
On November 9, 2015 "Love Yourself" premiered on Beats 1 along with "The Feeling". The song was also made available on iTunes in the same day as a promotional single of Purpose, and later it was announced as the album's official third radio single. When talking to Ryan Seacrest, Bieber said "Love Yourself" is "definitely about someone in my past, someone who I don't want to put on blast," he described the song as "cool because so many people can resonate with that because how many women do we bring back that mom doesn't really necessarily like?."
Lyrically, "Love Yourself" is a kiss-off to a narcissistic ex-lover who did the protagonist wrong, with Bieber singing in a snappy and spiteful tone while "hating on a girl for loving herself too much." In the pre-chorus, he sings with a husky tone in the lower registers: "My mama don't like you, and she likes everyone," "in a style that molds well to Sheeran's," according to Rolling Stone's Brittany Spanos. "And I [never] like to admit that I was wrong. And I've been so caught up in my job, didn't see what's going on, and now I know, I'm better sleeping on my own," he continues. In the chorus, Bieber sings, "Cause if you like the way you look that much, oh baby you should go and love yourself," which according to Digital Spy's Amy Davidson, "'love yourself' means 'go f**k yourself' in this context." On March 7, 2017, composer Ed Sheeran stated on the Howard Stern Show that he had Rihanna in mind for the song at first, and the original lyric was indeed "fuck yourself". In the song's bridge, Bieber uses a "brass-and-vocalese" style.
Andrew Unterberger of Spin called it "an earth-salting, cruelly chuckling kiss-off track, it features an unprecedented-for-Bieber caliber of lyrical detail, and its minimal arrangement allows every lyrical barb to pop like one of the song's palm-mutes. For such sour grapes, though, 'Love Yourself' still sounds exultant; one of many reminders this year that for all his insistence on being a good person, Bieber may ultimately be best served as a Top 40 heel." Leah Greenblatt of Entertainment Weekly complimented the track as one of her favourites from the album, naming it "the world's first campfire-folk diss track." Amy Davidson of Digital Spy agreed, calling it a 'deliciously evil poison-pen ballad'. Sheldon Pearce of Complex praised "Sorry" and "Love Yourself" for "display[ing] the best of Bieber in tandem: the full scope of his pop stylings—blue-eyed soul fleshing out both electronic and acoustic spaces." Kenneth Partridge of Billboard wrote that Bieber "overplay[s] his renewed spirituality ... mak[ing] like John Mayer doing Sam Smith," citing the track as an example. Josh Gonzalez of Music Times thought the song was "a cool change of pace and nod musically to his 2014 duet with Cody Simpson 'Home to Mama'," adding: "Bieber is a great vocalist and does well on acoustic tracks."
For Consequence of Sound editor Janine Schaults, "all the credit goes to Sheeran's cherubic magic powers. Refreshingly, just a guitar and a lonely trumpet interlude accompany Bieber's coy delivery." Michelles Geslani of the same publication opined that the track "sounds exactly what you'd expect from a meeting of these two minds," considering it "'Thinking Out Loud' crossed with low-key, lovelorn Bieber." Kitty Empire, writing for The Observer, appreciated the song for "strip[ping] everything back very effectively to a guitar line and a vocal." Annie Zaleski of The A.V. Club was mixed, noting that "despite being a nicely deadpan kiss-off to a snobby ex, is generic acoustic-pop." In a less favorable review, Pitchfork's Brad Nelson wrote that, lyrically, "it's needlessly mean, neither funny nor clever, and it doesn't do much to justify the severity of its perspective." Al Horner of NME noted that the song is "more traditionally Bieber, and [its] big pop hook [is] out of place amidst the forward-thinking electronic scuttle." Sam C. Mac of Slant Magazine called the lyrics "unintentionally hilarious." Alex Macpherson of The National called it "a cloying Ed Sheeran collaboration."Billboard ranked "Love Yourself" at number 34 on their "100 Best Pop Songs of 2016" list.
Bieber became the first male artist since Justin Timberlake(pictured) in 2006 to achieve three number-ones in the US from an album.
In the United States, the song debuted at number four on the Billboard Hot 100, giving Bieber his ninth top ten song and his third consecutive top ten debut from Purpose. It also debuted at number two and four on the Digital Songs and Streaming Songs charts, respectively, with 141,000 downloads and 17.4 million streams. The following week, it descended to number seven on the Hot 100. Two weeks later, it ascended from seven to five on the Hot 100, meanwhile Bieber's "Sorry" and "What Do You Mean?" were at number two and four, respectively. Thus, as he did three weeks prior when "Love Yourself" debuted at number four, Bieber had three concurrent songs in the Hot 100's top five, becoming the third act to achieve it since 50 Cent in 2005. Bieber and The Beatles are the only acts to earn the honor as a lead artist on all three songs. On the chart dated February 6, 2016, "Love Yourself" ascended from three to two on the Hot 100, meanwhile Bieber's "Sorry" was at number one. With the feat, Bieber became the 17th act in the Hot 100's history to rank at numbers one and 2 simultaneously. He was also the 11th act to hold the Hot 100's top two as a lead artist on both songs.
The following week, "Love Yourself" replaced "Sorry" at number one, becoming his third consecutive number-one single. Thus, Bieber was the 12th artist to succeed himself in the Hot 100's 57-year history; the last artist before Bieber was The Weeknd, who is also from Canada. Additionally, Bieber's Purpose became the first album by a male artist to produce three number-one songs since Justin Timberlake's FutureSex/LoveSounds did so in 2006–07. After being replaced at the top of the Hot 100 by Zayn's debut single as a solo artist, "Pillowtalk", for one week, it returned to the number one position the following date. Also, "Love Yourself" replaced "Sorry" at the top of the Radio Songs chart with 144 million weekly audience, becoming Bieber's second number-one song on the chart. However, the next week, "Love Yourself" was replaced at the top by Rihanna's "Work" and descended to number two. By the middle of 2016, the song had sold 1.6 million copies in the U.S. On the chart dated 7 May 2016, "Love Yourself" spent its 23rd consecutive week in the Hot 100's top ten, breaking the record for the most consecutive weeks logged in the top 10 from a song's debut, previously set by Nicki Minaj's "Starships", Maroon 5's "Sugar" and Bieber's both "What Do You Mean?" and "Sorry". It has since been passed by The Chainsmokers's "Closer" (2016–2017), which spent 32 weeks in the top 10. Additionally, the song spent an eleventh week at the top of the Radio Songs chart. Additionally, on the chart dated 14 May 2016, "Love Yourself" became Bieber's first chart-topper on the Adult Contemporary chart. The song was the most-played song in the United States in 2016, with nearly 4 billion audience impressions.
During 2016, "Love Yourself" sold 1.8 million copies in the US, thus being listed seventh on the best-selling songs of the year list. Overall, it has sold 2.7 million copies in the country.
"Love Yourself" finished at No. 1 on the Billboard Hot 100 Year-End of 2016 released in December 2016, becoming Bieber's highest charting song on Hot 100 Year-End to date, surpassing "Boyfriend" on the Hot 100 Year-End of 2012. This made him the youngest artist to date to receive a No. 1 single on a Hot 100 Year-End chart in Billboard's history.
In the United Kingdom, "Love Yourself" debuted at number three on the UK Singles Chart on 19 November 2015, after the release of Purpose. The following week, it rose to number two before replacing "Sorry" at the top of the chart on 4 December 2015. Bieber is the first artist to replace themselves at the chart's summit since Elvis Presley in 2005. "Love Yourself" marked Bieber's third consecutive chart-topping song in Britain. The following week, the song stayed at the top of the chart with 114,000 combined sales and "Sorry" stayed at number two, which made Bieber the first artist ever to knock himself off the top spot with both songs holding at one and 2 for two consecutive weeks. "Love Yourself" and "Sorry" remained at the same place the next week, which made Bieber the first artist ever to log four weeks at numbers one and 2 consecutively, breaking the record previously held by The Beatles, who logged three consecutive weeks at numbers one and 2 in 1967–68. "Love Yourself" was beaten to the top by NHS Choir's "A Bridge Over You" charity single by nearly 31,000 chart sales. However, the single rose to the number-one spot the next week, logging a fourth week at the summit and claiming the first number-one song of 2016. The following week, it remained at number one, making Bieber the first artist on the UK Singles Chart to occupy the top three spots on the chart at the same time with "Sorry" at number two and "What Do You Mean?" climbing one place to three. "Love Yourself" spent six non-consecutive weeks at number one. On 4 January 2016, the Official Charts Company announced that 'Love Yourself' has earned 719,000 combined sales.
In Australia, "Love Yourself" debuted at number three on the ARIA Singles Chart, after the release of Purpose, giving Bieber his fifth top-three single in the country. That week the singer had three songs inside the top ten: "Sorry" (2), "Love Yourself" (3) and "What Do You Mean?" (7). Two weeks later, "Love Yourself" was the most streamed track in the country and rose to number two, also it earned a gold certification for sales of over 35,000 copies. In its fourth week, the song ascended from two to one, dethroning Adele's "Hello" and earning a platinum certification for sales of over 70,000 copies. With that, Bieber became the only act to have two number-one songs in 2015 following previous single "What Do You Mean?", which topped the chart during four consecutive weeks in September. The song stayed at the top of the chart the following two weeks. On its third week at number one, Bieber's 'Sorry' and "What Do You Mean?" were at number two and eight, respectively. With that, Bieber became the first act to dominate the top two positions since Macklemore & Ryan Lewis did in 2013 with "Same Love" and "Thrift Shop". He also was the first act to have three singles inside the chart's top ten since 2012. The song was the first number-one song of 2016 and has spent seven consecutive weeks at number one, which places Bieber at number 8 on the list for the most accumulated weeks (11) at number one in the 2010s. Also, it is his longest-running number-one single in Australia. "Love Yourself" also topped the charts in Sweden, Ireland, New Zealand, Netherlands and Denmark.
The song's music video was released on YouTube on November 14, 2015, along with the other videos from "Purpose: The Movement". The video starts with Bieber saying: "Love isn't 'do this for me and I'm going to do this for you.' That's not what love is. Love is just 'I'm gonna do this for you because I wanna do this for you.'" Later, the video features husband and wife dancers Keone and Mari Madrid dancing their way through their house. They are later seen dancing on their phone screens. The video ends when the wife wakes up and finds a note on her husband's pillow saying, "Love Yourself".
As of November 2018, the music video has received over 1.4 billion views on YouTube.
Canadian singer Alessia Cara posted a video covering of the song on her YouTube channel on November 14, 2015. English singer Conor Maynard also posted a video covering the song on his YouTube channel on November 17, 2015. American singer Halsey also performed a cover version for Triple J's Like a Version studio in Australia on February 4, 2016. Her version garnered attention since she replaced "love yourself" with "fuck yourself." British singers Yo Preston and Kelly Kiara teamed up to write a reply to the song, with the version being called "Love Yourself vs F*ck Yourself." In their version, Kiara responds to Bieber's lyrics taking about the boy's cheating habits and overwhelming jealousy. Their version charted on the ARIA Charts, reaching the top-twenty, peaking at number 16.
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