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Magic Leap proudly presents a series of disappointing demos. [7/11/2018]
Magic Leap proudly presents a series of disappointing demos. [7/11/2018]
Published: 2018/07/11
Channel: Robert McGregor
Magic Leap Reveals
Magic Leap Reveals 'Dodge' AR Developer Sample
Published: 2018/07/11
Channel: Road to VR
Magic Leap: explained!
Magic Leap: explained!
Published: 2017/12/25
Channel: Sam Sheffer
Magic Leap Live | Ep. 002: Meet Magic Leap One
Magic Leap Live | Ep. 002: Meet Magic Leap One
Published: 2018/06/06
Channel: Magic Leap
Magic Leap Live | Ep. 003: A Closer Look At Magic Leap One
Magic Leap Live | Ep. 003: A Closer Look At Magic Leap One
Published: 2018/07/11
Channel: Magic Leap
FINALLY! A few more details on the Magic Leap One hardware
FINALLY! A few more details on the Magic Leap One hardware
Published: 2018/06/06
Channel: devPuppy
Magic Leap Is One Leap Closer
Magic Leap Is One Leap Closer
Published: 2018/07/13
Channel: TWiT Netcast Network
Magic Leap, the World
Magic Leap, the World's Most Secretive Startup | WIRED
Published: 2016/04/19
Channel: WIRED
Magic Leap | Demos: Everyday Magic with Mixed Reality
Magic Leap | Demos: Everyday Magic with Mixed Reality
Published: 2015/10/21
Channel: Magic Leap
Magic Leap One headset announced (CNET News)
Magic Leap One headset announced (CNET News)
Published: 2017/12/20
Channel: CNET
Magic Leap | Demos: Waking Up with Mixed Reality
Magic Leap | Demos: Waking Up with Mixed Reality
Published: 2016/04/19
Channel: Magic Leap
THE GRID VR | Virtual Reality News - Magic Leap, Pimax Leaks, Marvel Powers, Pixel Ripped, MarioKart
THE GRID VR | Virtual Reality News - Magic Leap, Pimax Leaks, Marvel Powers, Pixel Ripped, MarioKart
Published: 2018/07/15
Channel: F4CEpa1m x_0
Magic Leap | Original Concept Video
Magic Leap | Original Concept Video
Published: 2015/03/19
Channel: Magic Leap
Magic Leap - On  display at World Cup
Magic Leap - On display at World Cup
Published: 2018/06/20
Channel: Robert McGregor
Magic Leap
Magic Leap's presentation of the first demo
Published: 2018/01/17
Channel: aug·men·ted re·al·i·ty
Rony Abovitz, founder of Magic Leap, and Adam Silver, NBA Commissioner | Full interview | Code Media
Rony Abovitz, founder of Magic Leap, and Adam Silver, NBA Commissioner | Full interview | Code Media
Published: 2018/02/14
Channel: Recode
A New Morning: Footage from Magic Leap | WIRED
A New Morning: Footage from Magic Leap | WIRED
Published: 2016/05/10
Channel: WIRED UK
AT&T
AT&T's Investment in Magic Leap
Published: 2018/07/12
Channel: TWiT Netcast Network
Magic Leap 11th of July Twitch
Magic Leap 11th of July Twitch
Published: 2018/07/11
Channel: Reality Forward
Andre Iguodala has tried Magic Leap. What
Andre Iguodala has tried Magic Leap. What's it like?
Published: 2017/04/13
Channel: CNET
Magic Leap Live | Ep. 001: Designing for Spatial Computing
Magic Leap Live | Ep. 001: Designing for Spatial Computing
Published: 2018/05/02
Channel: Magic Leap
E836: News Roundtable Peter Rojas Teddy Schleifer: Gawker, MagicLeap, Twitter bots, VC vice, crypto
E836: News Roundtable Peter Rojas Teddy Schleifer: Gawker, MagicLeap, Twitter bots, VC vice, crypto
Published: 2018/07/13
Channel: This Week In Startups
VR Inside Podcast - Pimax Under Fire, Magic Leap & Thoughts On Seeking Dawn (Ep.45)
VR Inside Podcast - Pimax Under Fire, Magic Leap & Thoughts On Seeking Dawn (Ep.45)
Published: 2018/07/15
Channel: Virtual Reality Oasis
Getting Started with Magic Leap + Unity3d
Getting Started with Magic Leap + Unity3d
Published: 2018/03/20
Channel: Peter Koch
Tim Sweeney bullish on Magic Leap - VR Game Rankings - Ep123 - 3 21 18
Tim Sweeney bullish on Magic Leap - VR Game Rankings - Ep123 - 3 21 18
Published: 2018/03/22
Channel: VR Game Rankings
WETA and Magic Leap One Team Up
WETA and Magic Leap One Team Up
Published: 2018/07/05
Channel: Gamer World News
ILMxLAB and Magic Leap “Lost Droids” Mixed Reality Test
ILMxLAB and Magic Leap “Lost Droids” Mixed Reality Test
Published: 2016/06/16
Channel: ILMVisualFX
DTNS 3322 - Taking a Magic Leap
DTNS 3322 - Taking a Magic Leap
Published: 2018/07/11
Channel: Daily Tech News Show
Number 1 reason why Magic Leap Glasses are so late
Number 1 reason why Magic Leap Glasses are so late
Published: 2018/06/22
Channel: SoftwareXplained
VR Inside Podcast - Pimax under Fire? Magic Leap & Thoughts on Seeking Dawn (Ep.45)
VR Inside Podcast - Pimax under Fire? Magic Leap & Thoughts on Seeking Dawn (Ep.45)
Published: 2018/07/14
Channel: Nathie
Magic Leap | Ready Player One | Brass Tactics Arena and more on VR Roundtable Episode 72
Magic Leap | Ready Player One | Brass Tactics Arena and more on VR Roundtable Episode 72
Published: 2018/02/19
Channel: VR Roundtable
Magic Leap gives a hope to cease Zoos and Aquaria
Magic Leap gives a hope to cease Zoos and Aquaria
Published: 2015/10/25
Channel: ScubaFilmFactory
TRANSCENDING MOBILE COMPUTING, AUGMENTED REALITY & VIRTUAL REALITY WITH MAGIC LEAP
TRANSCENDING MOBILE COMPUTING, AUGMENTED REALITY & VIRTUAL REALITY WITH MAGIC LEAP
Published: 2018/06/05
Channel: AT&T Developer Program
HoloLens or Magic Leap? | The Future of AR? | Live Discussion
HoloLens or Magic Leap? | The Future of AR? | Live Discussion
Published: 2018/02/06
Channel: LPX Tech
Shot through Magic Leap One | IoT Demo
Shot through Magic Leap One | IoT Demo
Published: 2018/04/03
Channel: aug·men·ted re·al·i·ty
Magic Leap | How It All Began
Magic Leap | How It All Began
Published: 2017/10/05
Channel: Magic Leap
Magic Leap (palestra no Brasil)
Magic Leap (palestra no Brasil)
Published: 2018/07/09
Channel: Rodrigo Dantas
Magic Leap 1 Demo Suggestion on the 11th of July, 2018 Twitch
Magic Leap 1 Demo Suggestion on the 11th of July, 2018 Twitch
Published: 2018/07/07
Channel: Reality Forward
Joe Rogan - Magic Leap, Aliens, and Lab-Grown Meat | "Aliens are time travelers"
Joe Rogan - Magic Leap, Aliens, and Lab-Grown Meat | "Aliens are time travelers"
Published: 2018/01/03
Channel: JOE ROGAN UNIVERSE - FAN CHANNEL
MagicLeap STG Demo.
MagicLeap STG Demo.
Published: 2018/06/25
Channel: Sadao Tokuyama
MAGIC LEAP ONE | Primeras Impresiones y Orígenes
MAGIC LEAP ONE | Primeras Impresiones y Orígenes
Published: 2017/12/22
Channel: Jugon Virtual
Shot through Magic Leap One | Robot Demo w/ Occlusion
Shot through Magic Leap One | Robot Demo w/ Occlusion
Published: 2018/04/03
Channel: aug·men·ted re·al·i·ty
Magic Leap One Unboxing and First Impressions!! (Clickbait)
Magic Leap One Unboxing and First Impressions!! (Clickbait)
Published: 2018/01/04
Channel: The Holo Herald
CPU and GPU details of the MAGIC LEAP ONE!
CPU and GPU details of the MAGIC LEAP ONE!
Published: 2018/07/11
Channel: devPuppy
MAGIC LEAP ONE De nuevo sin enseñar nada
MAGIC LEAP ONE De nuevo sin enseñar nada
Published: 2018/07/12
Channel: Alehandoro VR
Magic Leap, NBA
Magic Leap, NBA
Published: 2018/02/15
Channel: Дмитрий Трофимчук
Augmented Reality
Augmented Reality's Magic Leap
Published: 2017/12/11
Channel: David Hawkins
AMAZING Magic Leap Game Demo | What
AMAZING Magic Leap Game Demo | What's Trending Now
Published: 2015/03/20
Channel: What's Trending
Magic Leap: SuperPoint PretrainedNetwork FullHD 1920x1080
Magic Leap: SuperPoint PretrainedNetwork FullHD 1920x1080
Published: 2018/06/21
Channel: Karol Majek
Magic Leap takes the wrapper off its mixed reality headset | Engadget Today
Magic Leap takes the wrapper off its mixed reality headset | Engadget Today
Published: 2017/12/20
Channel: Engadget
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WIKIPEDIA ARTICLE

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Magic Leap
Magic Leap logo.png
Type of business Private
Headquarters Plantation, Florida
Founder(s) Rony Abovitz
Key people Richard Taylor
Graeme Devine
Sundar Pichai
Rio Caraeff
Website magicleap.com
Launched 2010 (2010)
Current status Active

Magic Leap is a U.S. startup company that is working on a head-mounted virtual retinal display, called Magic Leap One[1], which superimposes 3D computer-generated imagery over real world objects, by projecting a digital light field into the user's eye,[2][3] involving technologies potentially suited to applications in augmented reality and computer vision. It is attempting to construct a light-field chip using silicon photonics.[4]

Magic Leap was founded by Rony Abovitz in 2010[5] and has raised $1.4 billion from a list of investors including Google and China's Alibaba Group.[6] In December 2016 Forbes estimated that Magic Leap was worth $4.5 billion.[7] On December 20, 2017 the company announced its first product by revealing pictures and promising a 2018 release for the Magic Leap One headset.[8]

History[edit]

Magic Leap was founded by Rony Abovitz in 2010.[5] In October 2014, when the company was still operating in stealth mode (but already reported to be working on projects relating to augmented reality and computer vision), it had raised more than $540 million of venture funding from Google,[9] Qualcomm, Andreessen Horowitz and Kleiner Perkins, among other investors.[10][11] Richard Taylor of special effects company Weta Workshop is involved in Magic Leap alongside Abovitz.[12] Science fiction author Neal Stephenson joined the company in December 2014.[2] Graeme Devine is their Chief Creative Officer & Senior VP Games, Apps and Creative Experiences.[13]

According to past versions of its website, the startup evolved from a company named "Magic Leap Studios" which around 2010 was working on a graphic novel and a feature film series, and in 2011 became a corporation, releasing an augmented reality app at Comic-Con that year.[12]

A November 2014 analysis by Gizmodo, based on job listings, trademark registrations and patent applications from Magic Leap, concluded that the company appears to aim at building "a Google Glass on steroids that can seamlessly blend computer-generated graphics with the real world".[12] It has also been compared to Microsoft HoloLens.[2]

Before Magic Leap, a head-mounted display using light field had been demonstrated by Nvidia in 2013, and the MIT Media Lab has also constructed a 3D display using "compressed light fields"; however, Magic Leap asserts that it achieves better resolution with a new proprietary technique that projects an image directly onto the user's retina.[5] According to a researcher who studied the company's patents, Magic Leap is likely to use stacked silicon waveguides.[4]

On March 19, 2015 Magic Leap released a demo video titled "Just another day in the office at Magic Leap". The video includes augmented reality gaming and productivity applications but it was unclear if the video was actual footage using their technology or a simulated experience.[14]

On October 20, 2015 Magic Leap released actual footage of their product. While still not showing any hardware, the footage claims that it was filmed through a Magic Leap device without the use of special effects or compositing. The video suggests that virtual 3D objects can be occluded by real objects, which may be predefined geometry in the scene, but led to speculation about 3D spatial mapping being used. It also shows virtual light reflecting from a real table, which seem to be incorrectly placed in space, and therefore may suggest that the reflections are part of the virtual scene without interacting with the real world (similarly to "fake" shadows in early video games). The video showcases only quite bright objects superimposed over dark areas of the real world. This suggests that the hardware can only add new light without blocking incoming light from the real world. This would allow it to render only fully transparent objects which emit or reflect light, and may not allow virtual objects to occlude real objects. This would work well for bright virtual objects in front of dark real backgrounds as in the video, but not for dark virtual objects in front of brighter real backgrounds.[15]

On December 9, 2015, Forbes reported on documents filed in the state of Delaware, indicating a Series C funding round of $827m. This funding round could bring the company’s total funding to $1.4 billion, and its post-money valuation to $3.7 billion.[16]

On February 2, 2016, Financial Times reported that Magic Leap further raised another funding round of close to $800m, valuing the startup at $4.5 billion.[17]

On February 11, 2016, Silicon Angle reported that Magic Leap had joined the Entertainment Software Association.[18]

On April 18, 2016, Magic Leap acquired Israeli cybersecurity company NorthBit.[19]

As of May 2016, Magic Leap had raised $1.4 billion from a list of investors including Google and the Chinese Alibaba Group.[6]

On June 16, 2016, Magic Leap announced a partnership with Disney's Lucasfilm and its ILMxLAB R&D unit. The two companies will form a joint research lab at Lucasfilm's San Francisco campus.[20]

On February 18, 2017, Magic Leap acquired the 3D division of Swiss computer vision company Dacuda.[21]

In May 2017, a former employee sued Magic Leap for sex discrimination. Magic Leap is currently settling the suit.[22]

On December 20, 2017, Magic Leap unveiled their Magic Leap One to be shipped next year.[23]

In December 2017, UK IT news site, The Register, reported that Magic Leap is a vaporware company that "has received nearly $2bn in funding over four years, values itself at $6bn, and has yet to produce anything but fake technology." [24]

On March 7, 2018, Magic Leap raised $461 million in Series D funding led by the Public Investment Fund of Saudi Arabia, the country's sovereign wealth fund.[25]

See also[edit]

References[edit]

  1. ^ "Magic Leap: Founder of Secretive Start-Up Unveils Mixed-Reality Goggles". Rolling Stone. Retrieved 2017-12-21. 
  2. ^ a b c Lapowsky, Issie (2015-02-24). "Magic Leap CEO Teases 'Golden Tickets' for Its Augmented-Reality Device". Wired. 
  3. ^ Huet, Ellen (2015-02-24). "Magic Leap CEO: Augmented Reality Could Replace Smartphones". Forbes.com. 
  4. ^ a b Bourzac, Katherine (2015-06-11). "Can Magic Leap Do What It Claims with $592 Million?". MIT Technology Review. Retrieved 2015-06-13. 
  5. ^ a b c Markoff, John (July 14, 2014). "Real-Life Illness in a Virtual World". New York Times. 
  6. ^ a b "Magic raises $ 1.4 billion". Yahoo Tech. Associated Press. May 27, 2016. Retrieved May 28, 2016. 
  7. ^ Ewalt, David M. "Inside Magic Leap, The Secretive $4.5 Billion Startup Changing Computing Forever". Forbes. Retrieved 2016-11-03. 
  8. ^ https://www.rollingstone.com/glixel/features/lightwear-introducing-magic-leaps-mixed-reality-goggles-w514479
  9. ^ The company, not its investment arm Google Ventures
  10. ^ David Lidsky (October 21, 2014). "So Badass You Can't Believe It". Fast Company. 
  11. ^ David Gelles and Michael J. de la Merced (October 21, 2014). "Google Invests Heavily in Magic Leap's Effort to Blend Illusion and Reality". New York Times. 
  12. ^ a b c Hollister, Sean (November 19, 2014). "How Magic Leap Is Secretly Creating a New Alternate Reality". Gizmodo. 
  13. ^ EmTech Digital, MIT Technology Review. "10 Breakthrough Technologies 2015 - Magic Leap". MIT Technology Review. Retrieved 9 June 2015. 
  14. ^ Etherington, Darrell. "Watch Magic Leap's Video Of Seamless Augmented Reality Office Game Play". TechCrunch. Retrieved 2015-10-21. 
  15. ^ "Stunning Magic Leap demo is as real as augmented reality gets - CNET". CNET. Retrieved 2015-10-21. 
  16. ^ "Secretive Augmented Reality Startup Magic Leap Raising $827 Million". Forbes. Retrieved 2015-12-09. 
  17. ^ Bradshaw, Tim (2016-02-02). "Magic Leap raises $800m from Alibaba, Warner Bros and Google". Financial Times. ISSN 0307-1766. Retrieved 2016-02-03. 
  18. ^ "AR and VR firms Magic Leap and Virtuix join the Entertainment Software Association". SiliconANGLE. Retrieved 2016-02-12. 
  19. ^ "Magic Leap Acquires Israeli Cyber Security Company NorthBit". Bloomberg. Retrieved 2016-04-19. 
  20. ^ Spangler, Todd (2016-06-16). "Lucasfilm Developing 'Star Wars' Augmented-Reality Content Under Pact With Magic Leap (VIDEO)". Variety. Retrieved 2016-06-22. 
  21. ^ "Magic Leap Acquiring Dacuda's 3D Scanning Assets". Tom's Hardware. 2017-02-19. Retrieved 2017-03-05. 
  22. ^ https://www.vrandfun.com/magic-leap-settling-sex-discrimination-lawsuit-with-former-employee/
  23. ^ https://www.rollingstone.com/glixel/features/lightwear-introducing-magic-leaps-mixed-reality-goggles-w514479
  24. ^ https://www.theregister.co.uk/2017/12/20/magic_leap/
  25. ^ "Magic Leap Raises $461 Million From Saudis". Bloomberg.com. 2018-03-07. Retrieved 2018-03-16. 

Further reading[edit]

External links[edit]

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