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Solo Second Weekend Box Office Looks BAD!
Solo Second Weekend Box Office Looks BAD!
Published: 2018/06/02
Channel: Geeks + Gamers
Box Office for Solo 2nd Weekend Drop, Kathleen Kennedy
Box Office for Solo 2nd Weekend Drop, Kathleen Kennedy
Published: 2018/06/03
Channel: Beyond The Trailer
Box Office for Mother F Cinemascore, It 2017 Second Weekend
Box Office for Mother F Cinemascore, It 2017 Second Weekend
Published: 2017/09/19
Channel: Beyond The Trailer
'Avengers: Infinity War' Box Office Second Weekend Numbers Are Officially Out
Published: 2018/05/06
Channel: Wochit Entertainment
Star Wars The Last Jedi: 4 Reasons It Will Drop 60% Or More Its Second Weekend
Star Wars The Last Jedi: 4 Reasons It Will Drop 60% Or More Its Second Weekend
Published: 2017/12/18
Channel: John Campea
Box Office for The Last Jedi 2nd Weekend Drop
Box Office for The Last Jedi 2nd Weekend Drop
Published: 2017/12/26
Channel: Beyond The Trailer
2ND WEEKEND DISASTER FOR SOLO: A STAR WARS STORY PREDICTED
2ND WEEKEND DISASTER FOR SOLO: A STAR WARS STORY PREDICTED
Published: 2018/06/02
Channel: SC Reviews
Box Office:
Box Office: 'Solo' Loses Altitude With $29.3M Second Weekend | THR News
Published: 2018/06/04
Channel: THR News
Crazy Rich Asians Scores Crazy 2nd Weekend Box Office
Crazy Rich Asians Scores Crazy 2nd Weekend Box Office
Published: 2018/08/27
Channel: John Campea
Box Office for Ant-Man Second Weekend, Pixels, Paper Towns, Southpaw
Box Office for Ant-Man Second Weekend, Pixels, Paper Towns, Southpaw
Published: 2015/07/27
Channel: Movie Math
Will Solo’s Box Office Performance Have an Effect on Star Wars 9? - Mailbag
Will Solo’s Box Office Performance Have an Effect on Star Wars 9? - Mailbag
Published: 2018/06/03
Channel: Collider Videos
Box Office for Batman v Superman Second Weekend Drop, Zootopia, Deadpool
Box Office for Batman v Superman Second Weekend Drop, Zootopia, Deadpool
Published: 2016/04/04
Channel: Movie Math
Solo a Going Broke Story 2nd week box office numbers
Solo a Going Broke Story 2nd week box office numbers
Published: 2018/06/02
Channel: Reviews 4you
The Real Reason Solo Did Terrible At The Box Office
The Real Reason Solo Did Terrible At The Box Office
Published: 2018/05/30
Channel: Looper
Second Weekend Of
Second Weekend Of 'Crazy Rich Asians' Holds Steady At Box Office
Published: 2018/08/27
Channel: Wochit Entertainment
Black Panther Has Rare $100 Million Second Weekend
Black Panther Has Rare $100 Million Second Weekend
Published: 2018/02/26
Channel: Wochit Entertainment
‘Solo’ Suffers Massive Drop At The Box Office
‘Solo’ Suffers Massive Drop At The Box Office
Published: 2018/06/02
Channel: Wochit Entertainment
Black Panther Scores Second Largest 2nd Weekend Box Office In History - The John Campea Show
Black Panther Scores Second Largest 2nd Weekend Box Office In History - The John Campea Show
Published: 2018/02/26
Channel: John Campea
Disney
Disney's 'Moana' Tops 'Frozen' in Performance its Second Week Out | Box Office Report THR
Published: 2016/12/05
Channel: The Hollywood Reporter
Box Office Report: April 1st - 3rd
Box Office Report: April 1st - 3rd
Published: 2016/04/04
Channel: The Hollywood Reporter
Box Office for Black Panther 2nd Weekend, Game Night, Annihilation
Box Office for Black Panther 2nd Weekend, Game Night, Annihilation
Published: 2018/02/25
Channel: Beyond The Trailer
GOLD First Week Box Office Collection | GOLD 2nd Friday & 2nd Weekend Estimates
GOLD First Week Box Office Collection | GOLD 2nd Friday & 2nd Weekend Estimates
Published: 2018/08/25
Channel: Golden Bird Boxoffice
Wonder Woman Box Office At $435 Million Worldwide After Second Weekend
Wonder Woman Box Office At $435 Million Worldwide After Second Weekend
Published: 2017/06/12
Channel: Zennie62 Oakland Latest News Today Commentary Vlog
Star Wars: The Last Jedi Takes Big Second Weekend Dive but Christmas Day Makes Up for It
Star Wars: The Last Jedi Takes Big Second Weekend Dive but Christmas Day Makes Up for It
Published: 2017/12/27
Channel: FilmJunkee
'Catching Fire' Box Office Totals $297 Million After Second Weekend
Published: 2013/12/02
Channel: WorldNewsup
'Black Panther' Second Weekend Earnings Rise To $112 Million
Published: 2018/02/27
Channel: Wochit Entertainment
Crazy Rich Asians Incredible Second weekend hold Box Office Weekend
Crazy Rich Asians Incredible Second weekend hold Box Office Weekend
Published: 2018/08/26
Channel: Dajoe Moves
SECOND WEEKEND DROP FOR SOLO A STAR WARS STORY & STAR WARS FATIGUE
SECOND WEEKEND DROP FOR SOLO A STAR WARS STORY & STAR WARS FATIGUE
Published: 2018/06/04
Channel: Mad Max Movie Talk
SOLO DROPS 65%! A Disney Star Wars Box Office Bomb
SOLO DROPS 65%! A Disney Star Wars Box Office Bomb
Published: 2018/06/03
Channel: Clownfish TV
Soorma 10th day Sunday & Second Weekend Box Office Collection Early Trends | Good Hold
Soorma 10th day Sunday & Second Weekend Box Office Collection Early Trends | Good Hold
Published: 2018/07/22
Channel: Golden Bird Boxoffice
‘Moana’ Could Surpass ‘Frozen’ In Second Weekend At Box Office
‘Moana’ Could Surpass ‘Frozen’ In Second Weekend At Box Office
Published: 2016/11/30
Channel: Wochit Entertainment
The High Ground Presents: 77% Drop off ! Solo Movie is Officially Dead in The Water
The High Ground Presents: 77% Drop off ! Solo Movie is Officially Dead in The Water
Published: 2018/06/03
Channel: Abu Nas
Box Office for Crazy Rich Asians, Ant-Man & The Wasp in China
Box Office for Crazy Rich Asians, Ant-Man & The Wasp in China
Published: 2018/08/26
Channel: Beyond The Trailer
'Arrival' & 'Almost Christmas' Brave Post-Election Waters | Box Office Report THR
Published: 2016/11/14
Channel: The Hollywood Reporter
Box Office Report: March 31 - April 2, 2017
Box Office Report: March 31 - April 2, 2017
Published: 2017/03/28
Channel: Tyler Lublin
'Black Panther' Swoops Up $108 Million in Second Weekend,
Published: 2018/02/25
Channel: Wochit Entertainment
'Black Panther' Earns $108 In Second Weekend
Published: 2018/02/25
Channel: Wochit Entertainment
Star Wars Han Solo movie: Global box office DISASTER on second weekend - WHY?
Star Wars Han Solo movie: Global box office DISASTER on second weekend - WHY?
Published: 2018/06/04
Channel: BrideSide
Race 3 Second Weekend Collection & Second Monday 11th day Collection Early Trends
Race 3 Second Weekend Collection & Second Monday 11th day Collection Early Trends
Published: 2018/06/25
Channel: Golden Bird Boxoffice
Sanju 26th day Tuesday Box Office Collection | Sanju 4th Week Collection Early Trends
Sanju 26th day Tuesday Box Office Collection | Sanju 4th Week Collection Early Trends
Published: 2018/07/24
Channel: Golden Bird Boxoffice
Moana Wins Box Office Weekend
Moana Wins Box Office Weekend
Published: 2016/11/28
Channel: Good Morning America
Box Office for Coco in China, The Disaster Artist, Justice League
Box Office for Coco in China, The Disaster Artist, Justice League
Published: 2017/12/04
Channel: Beyond The Trailer
Thor Ragnarok Wins Second Weekend, Daddy
Thor Ragnarok Wins Second Weekend, Daddy's Home 2- Box Office Report
Published: 2017/11/12
Channel: Dajoe Moves
Star Wars: The Last Jedi Suffers Second Weekend Drop - IGN News
Star Wars: The Last Jedi Suffers Second Weekend Drop - IGN News
Published: 2017/12/26
Channel: IGN News
Black Panther Obliterates More Records
Black Panther Obliterates More Records
Published: 2018/02/25
Channel: Wochit Entertainment
Soorma 12th Day 2nd Tuesday Box Office Collection Early Trends | Soorma 11th day Monday Collection
Soorma 12th Day 2nd Tuesday Box Office Collection Early Trends | Soorma 11th day Monday Collection
Published: 2018/07/24
Channel: Golden Bird Boxoffice
Raja The Great First Week Collections | Raju Gari Gadhi 2 Box Office | MONDAY TEST | Mr. B
Raja The Great First Week Collections | Raju Gari Gadhi 2 Box Office | MONDAY TEST | Mr. B
Published: 2017/10/24
Channel: Mr B
Lipistick Under My Burkha second weekend  box office collection
Lipistick Under My Burkha second weekend box office collection
Published: 2017/07/31
Channel: 8ONE TV
Black Panther Earns $108 Million
Black Panther Earns $108 Million
Published: 2018/02/25
Channel: Wochit Entertainment
'A DOG'S PURPOSE' HAS A RUFF WEEKEND AT THE BOX OFFICE
Published: 2017/01/31
Channel: Dish Nation
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WIKIPEDIA ARTICLE

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In the United States, a film's box office gross in its second weekend of theatrical release is one of several factors used to predict overall box office performance. Most films experience a decline in box office gross in its second weekend. If the percentage of the drop is below the average, it indicates a subpar box office performance for the rest of its theatrical run. Some films are exceptions that they perform better in their second weekend of release than on opening weekend.

Second-weekend drop[edit]

During a film's theatrical run, its box office performance generally declines from weekend to weekend. In addition to the film's opening-weekend gross, the percentage of the change between the opening weekend and the second weekend is used as a gauge for a film's commercial success.[1] Assuming that the number of theaters stays the same, a normal drop in box office gross from the first weekend to the second would be 40%. A drop of greater than 60% indicates a weak future performance.[1] Horror films are susceptible to having large drops in the second weekend and beyond even after a strong opening weekend.[2] Chris Anderson, in his 2008 book The Long Tail: Why the Future of Business Is Selling Less of More, said twenty years prior, the average film experienced a second weekend drop of less than 30% and that the contemporary drop was now around 50%. Anderson ascribed the change to moviegoers being able to better identify mediocre and bad films through more information, both from more reviews and greater word-of-mouth.[3] Slate in 2012 also reported a steeper drop over the course of the years. In the 1980s, the average drop was 15.7%, and in the 1990s, the drop was 21.5%. In 2012, the average drop was 49.1%.[4]

The Los Angeles Times said the second-weekend drop was seasonal in the United States. Between May and July, the country's summer season, films have more significant drops than during the rest of the year. It reported that in May 2014, three opening blockbuster films—The Amazing Spider-Man 2, Godzilla, and X-Men: Days of Future Past—all had drops of over 60% where films earlier in the 21st century rarely had drops that steep. The newspaper cited possible reasons for the drops: that the films did not "inspire long-term moviegoing", and that alternative platforms such as Redbox, Netflix, and video on demand attracted film audiences who missed a film's opening weekend.[5] The Hollywood Reporter said in 2017, "Generally speaking, a superhero film can fall 60 percent," highlighting Wonder Woman's second-weekend drop of 45% as "scant" compared to others in the genre.[6]

The box office website Box Office Mojo ranks the following films by biggest second weekend drops during their wide release in the United States, which means screening in at least 600 theaters. The website bases its ranking on box office performance data from 1982 onward.[7]

Top ten films by second weekend drop
Rank Film Year in
wide release
Opening
weekend ($)
Second
weekend ($)
Change
(%)
Theaters
(second weekend)
1 Collide 2017 1,512,824 173,620 -88.5 1,002
2 Undiscovered 2005 676,048 91,748 -86.5 754
3 Slow Burn 2007 778,123 119,150 -84.7 755
4 Jane Got a Gun 2016 835,572 137,523 -83.5 1,031
5 Before I Go to Sleep 2014 1,843,347 331,708 -82.0 820
6 Gigli 2003 3,753,518 678,640 -81.9 2,215
7 Bad Moon 1996 607,081 112,397 -81.5 649
8 Return to the Blue Lagoon 1991 1,277,428 245,814 -80.8 1,222
9 Friday the 13th 2009 40,570,365 7,942,472 -80.4 3,105
10 The Brothers Solomon 2007 508,601 100,230 -80.3 700

The 2012 family film The Oogieloves in the Big Balloon Adventure, though not in wide release, set a record for biggest second-weekend drop. It opened in 2,160 theaters and grossed $443,901 over the opening weekend. In its second weekend, it screened in 281 theaters and grossed $43,854, which was a 90.1% drop.[8][9]

Second-weekend increase[edit]

An increase in a film's box office gross in its second weekend, provided that the number of theaters did not grow substantially and the film did not open on a Sunday, is considered exceptional. For example, the 1997 film Titanic had an opening weekend gross of $28.64 million and with only a small increase in the number of theaters, its second-weekend gross was $35.45 million, a 24% increase from the previous weekend.[1]

Box Office Mojo reports that 183 films out of over 4,000 assessed (or around 4%) have opened in wide release (600 theaters or more) and increased in gross in its second weekend. The top ten are listed below.[10]

Top ten films with second-weekend increase in 600+ theaters
Rank Film Year in
wide release
Opening
weekend ($)
Second
weekend ($)
Change
(%)
Theaters
(second weekend)
1 The Producers 2005 3,303,541 5,110,290 +216.1 978
2 Little Women 1994 2,411,247 6,776,403 +181.0 1,574
3 Rumor Has It 2005 3,473,155 9,364,661 +169.6 2,815
4 War Horse 2011 7,515,402 18,060,743 +140.3 2,547
5 One Hundred and One Dalmatians (1961) 1985 2,389,226 5,715,836 +139.2 1,180
6 Sideways 2004 2,851,955 6,347,364 +122.6 1,694
7 La La Land 2016 9,242,782 12,576,343 +118.7 750
8 Kiss Me Goodbye 1982 1,345,672 2,845,627 +111.5 803
9 Peter Pan (1953) 1982 1,296,732 2,575,629 +98.6 800
10 Fences 2016 11,600,170 13,111,773 +96.0 2,301

Box Office Mojo reports that 19 films (out of between 600-700 assessed) have opened in over 3,000 theaters and increased in gross in its second weekend.[11]

Films with second weekend increase in 3,000+ theaters
Rank Film Year in
wide release
Opening
weekend ($)
Second
weekend ($)
Change
(%)
Theaters
(second weekend)
1 The Greatest Showman 2017 8,805,843 15,520,732 +76.3 3,316
2 Cheaper by the Dozen 2 2005 9,309,387 14,486,519 +55.6 3,211
3 We Bought a Zoo 2011 9,360,434 13,238,241 +41.4 3,163
4 Jumanji: Welcome to the Jungle 2017 36,169,328 50,051,364 +38.4 3,765
5 Mother's Day 2016 8,369,184 11,087,076 +32.5 3,141
6 The Wild Thornberrys Movie 2002 6,013,847 7,364,432 +22.5 3,012
7 Sing 2016 35,258,145 42,896,330 +21.7 4,029
8 Night at the Museum 2006 30,433,781 36,766,905 +20.8 3,768
9 Night at the Museum: Secret of the Tomb 2014 17,100,520 20,202,008 +18.1 3,941
10 The Blind Side 2009 34,119,372 40,111,364 +17.6 3,140
11 The Adventures of Tintin 2011 9,720,993 11,436,160 +17.6 3,087
12 Fun with Dick and Jane 2005 14,383,515 16,522,532 +14.9 3,056
13 Passengers 2016 14,869,736 16,160,539 +8.7 3,478
14 Jimmy Neutron: Boy Genius 2001 13,832,786 15,035,649 +8.7 3,151
15 The Prince of Egypt 1998 14,524,321 15,119,107 +4.1 3,218
16 Annie 2014 15,861,939 16,474,065 +3.9 3,197
17 Walking with Dinosaurs 2013 7,091,938 7,276,172 +2.6 3,243
18 Bolt 2008 26,223,128 26,581,002 +1.4 3,654
19 Shrek 2001 42,347,760 42,481,425 +0.3 3,623

See also[edit]

References[edit]

  1. ^ a b c Mathijs, Ernest (2006). Lord of the Rings: Popular Culture in Global Context. Wallflower Press. p. 90. ISBN 978-1-904764-82-3. 
  2. ^ Langford, Barry (2006). Film Genre: Hollywood and Beyond. Edinburgh University Press. p. 165. ISBN 978-0-7486-1903-0. 
  3. ^ Anderson, Chris (2008). The Long Tail: Why the Future of Business is Selling Less of More. Hyperion. p. 233. ISBN 978-1-4013-0966-4. 
  4. ^ Pagels, Jim (July 23, 2012). "Why Batman Had No Competition at the Box Office". Slate. Retrieved June 4, 2014. 
  5. ^ Zeitchik, Steven (June 3, 2014). "What's causing sales for recent big films to drop sharply after their first weekend?". Los Angeles Times. Retrieved June 4, 2014. 
  6. ^ McClintock, Pamela (June 10, 2017). "Weekend Box Office: 'The Mummy' Entombed With $32M U.S. Debut". The Hollywood Reporter. Retrieved June 12, 2017. 
  7. ^ "Biggest Second Weekend Drops". boxofficemojo.com. Box Office Mojo. Retrieved June 18, 2013. 
  8. ^ Cunningham, Todd (September 10, 2012). "'Oogieloves' Sets Another Box Office Record: Biggest 2nd-Week Drop". The Wrap. The Wrap News Inc. Retrieved June 14, 2013. 
  9. ^ "Oogieloves in the Big Balloon Adventure". boxofficemojo.com. Box Office Mojo. Retrieved June 14, 2013. 
  10. ^ "Smallest Second Weekend Drops – Wide Releases 600+". boxofficemojo.com. Box Office Mojo. Retrieved October 23, 2014. 
  11. ^ "Smallest Second Weekend Drops – Super Saturated 3,000+". boxofficemojo.com. Box Office Mojo. Retrieved January 8, 2018. 

External links[edit]

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