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|Traded as||Euronext: TOM2|
|Industry||Consumer electronics, automotive, licensing, telematics|
|Harold Goddijn (CEO), Peter Wakkie (Chairman of the supervisory board), Alain De Taeye (member of the management board)|
|Products||GPS navigation software and devices, digital maps, sports watches, action cameras|
|Revenue||€ 950 million (2014)|
|€ 21 million (2014)|
|€ 22 million (2014)|
|Total assets||€ 1.601 billion (2014)|
|Total equity||€ 900.60 million (2014)|
Number of employees
TomTom NV is a Dutch company that produces traffic, navigation and mapping products. It also makes action cameras, GPS sport watches, fleet management systems, and location-based products. As of 2015[update] TomTom's business has four business units: Consumer, Automotive, Licensing and Telematics, through which it sells and licences its technology and products.
Founded in 1991 and headquartered in Amsterdam, TomTom was originally named Palmtop Software, founded by Peter-Frans Pauwels, Pieter Geelen, Harold Goddijn and Corinne Vigreux. The company currently has 4,600 employees worldwide and sells products in over 50 countries. It has 56 offices in 37 countries.
In 2004 TomTom launched the first personal navigation device (PND), creating a new consumer electronics category. The company has since sold nearly 80 million PND devices worldwide.
In 2013, TomTom entered the GPS sports watch market, and in 2014, it launched its action camera, the Bandit.
In late 2015, TomTom extended its deal with Apple and signed a new contract with international transportation network company Uber. The Uber driver app now uses TomTom maps and traffic data in 300 cities worldwide. In May 2018, TomTom launched new portable navigation device the TomTom Go Camper to cater the requirements of caravan and motorhome users.
|1991||TomTom is founded||2012||Global content deal with Apple|
|1991||Software developed for B2B mobile applications and personal digital assistants (PDAs) for consumers||2013||TomTom Consumer diversifies into the GPS Sport Watch market|
|1996||First navigation software is launched||2013||Acquisition of Coordina in Spain by TomTom Telematics|
|2001||Focus moves to car navigation||2014||Acquisition of DAMS Tracking in France and Fleetlogic in the Netherlands by TomTom Telematics|
|2004||Launch of the first Portable Navigation Device (PND)||2014||TomTom partners with Volkswagen to research Highly Automated Driving|
|2005||IPO on NYSE-Euronext Amsterdam||2015||North American content and European traffic deal with Volkswagen Group|
|2006||Acquisition of Applied Generics in the UK which formed TomTom Traffic||2015||TomTom Consumer diversifies into the Action Camera market|
|2008||Acquisition of digital mapping company Tele Atlas|
TomTom's Consumer business is focused on creating location-based products that give consumers the knowledge they need to get where they want to go. Their consumer activities are focused on the drive and sports categories; products include PNDs, GPS sports watches and smartphone navigation applications. In late 2017, the Consumer division accounted for about 45% of TomTom's revenues.
TomTom's automotive business provides modular components (maps) and traffic and navigation software to car manufacturers and Tier 1 head unit vendors. Each component can be integrated as a stand-alone product, or combined into the Connected Navigation System. TomTom's licensing branch sells TomTom map, traffic and navigation software. It also offers cloud-based products and platforms that allow developers access to create location-enabled applications for businesses and governments. Licensing focuses on two types of customers:
In late 2017, the Automotive and Licensing division accounted for about 37% of TomTom's revenues.
TomTom Telematics is the business-to-business division of TomTom and has been operating since 2005. This arm of TomTom specialises in telematics, providing vehicle tracking, navigation, two-way communications, job scheduling and report-logging capabilities to organizations. In 2010, TomTom said that it was providing its service to over 125,000 vehicles operating in Europe. Telematics offers fleet management solutions for commercial fleets and is also a partner for the insurance industry to provide usage-based insurance products. Telematics' WEBFLEET software-as-a-service (SaaS) solution allows integration with third-party applications and offers information security certified to ISO 27001 standards. In late 2017, the Telematics division accounted for about 18% of TomTom's revenues.
TomTom as a company offers five types of products: navigation devices, in-dashboard navigation and car control services, navigation software for installation on mobile devices, sports watches, and action cameras. In-dashboard systems are released for the automotive market. The navigation devices and portable devices with installed software are referred to as units. TomTom Business Solutions products offer telematics services for fleet management, aimed at the business market. The latest of these is the GO 9000 which provides telematics services in a portable unit the same size as the TomTom sat navs.
TomTom units provide a flying interface with an oblique bird's-eye view of the road, as well as a direct-overhead map view. They use a GPS receiver to show the precise location and provide visual and spoken directions on how to drive to the specified destination. Some TomTom systems also integrate with mobile phones using Bluetooth, traffic congestion maps or to actually take calls and read aloud SMS messages.
Models are largely hardware-compatible, with different software; it has been reported that some users have been able to upgrade low-cost hardware with the software of more advanced models, for example providing a ONE XL or GO 510 with most of the functionality of a GO 940.
TomTom HOME is a 32-bit PC application that allows synchronization/updates to be sent to the mobile device. The container states that it is compatible with Mac OS × v10.3 or greater and Windows ME/2000/XP/Vista/7/8/8.1 (see above reference). After installation, it has options to choose a device to be associated to and activate the software. A caution is given that the software only allows one device to be associated to an email address and the associated device can be changed only after 14 days since the previous association. TomTom HOME version 2.0 and above is implemented on the XULRunner platform. With version 2.2, TomTom HOME added a content-sharing platform where users can download and upload content to personalize their device such as voices, start-up images, POI sets, etc. At the moment TomTom HOME is on version 2.9.
Despite it being based on the cross-platform XULRunner, TomTom Home lacks support for Linux (and most probably it won't ever support, as the NAV2 devices are mostly legacy models by now). It is for instance impossible to update the maps in these devices by connecting them to another machine running Linux, even when using a common web browser like Firefox that normally allowed such update when run under Microsoft Windows. However the devices can still be read in a Linux OS as a disk drive. There is even software made by the community to manage some functions of the TomTom.
The NAV3 and NAV4 range of models use MyDrive Connect. MyDrive Connect is compatible with 32bit and 64bit versions of Windows XP/Vista/7/8/8.1/10 preview and with most Mac OS. The internal flash memory or the memory card content of the device cannot be accessed anymore through USB for security reasons (modified applications would easily accept a map that wasn't sold by TomTom). The device can update itself by getting files through the HTTP protocol over USB. The Support App is nothing more than a proxy on the PC buffering the download. So far the security achieved using this mechanism has not been broken yet. Also it is worth to mention that the usage of the non-FAT/FAT32 file system brought stability improvement in device operations. On the downside, some users might experience compatibility issues between their PC, device and the MyDrive Connect support application. For those issues, TomTom Customer Services or members of the community forum are usually able to provide solutions.
Navigation software for several mobile phones discontinued after release 5.2; Navigator, which does not support all the phones that Mobile did, is the nearest equivalent. Mobile 5.2 cannot use maps later than v6.60 build 1223; this and earlier program versions are not compatible with all map versions, particularly other builds of version 6.
These are not supported by TomTom anymore in any way.
A version for the iPhone was announced at the Apple WWDC Keynote speech in early June 2009, and released internationally on 15 August 2009 in the Apple App Store, with various map packs for different regions. TomTom Vice President of Marketing Development gave information in an interview by Macworld in July 2009.
Currently the app works with iPhone (all models), the iPod Touch (all models) and the iPad (all models), however Apple dropped the support for the early models and latest versions of the TomTom iOS app might have issues on certain devices. There are two separate TomTom car kits available for certain Apple devices. The current maps available in each countries' app stores varies according to language availability of the app itself, the country of the app store, and thus differing region group map packs are available.
Turkey and Greece were not included in the larger Europe map pack; this is related to the AppStore's App size limitation of 2 GB. These maps are available separately. Iceland is not available in any map package sold by TomTom at the moment, but they are working on it (and a few other countries too). Also most likely there will be a new iOS app available, based on the NavKit, which might cure the issue with the size limit (also Apple increased the app size limit to 4GB).
There is an app for Android, called TomTom GO Mobile. It replaced the old app, which had similar features to the iOS app. In March 2015, TomTom announced the new TomTom GO Mobile app for Android with a freemium subscription model for maps with the first 50 miles/75 kilometres per month being free, including all the maps that are available, TomTom Traffic and Speed Cameras. The previous app, which had promised "free lifetime updates", is not available for purchase on Play Store anymore and its maps are not updated since October 2015. TomTom claims their definition of lifetime map updates is "the period of time that TomTom continues to support the app with updates". Previous customers of TomTom's Android navigation app are offered a discount on the subscription in the new app for three years. There is no provision for users who want to keep using the old app under the conditions it was sold with lifetime map updates.
In September 2012, Apple collaborated with TomTom to provide mapping data for its revamped iOS 6 updated Apple Maps app. The partnership was in part due to Apple's decision to wean itself off the products of its competitor, Google.
TomTom introduced a free of charge speed camera app in late 2015.
TomTom partners with several car manufacturers and offers built-in navigation solutions.
|Blue&Me TomTom||Fiat, Alfa Romeo, Lancia|
|Lexus CT MoveOn Navi||Lexus|
|Mazda Navigation System||Mazda|
|Toyota Touch 2 with Go||Toyota|
The company offers fee-based services under the name TomTom PLUS, which include services to warn drivers about speed cameras, provide weather updates, change voices and provide traffic alerts. Currently the fees are only for European countries.
Traffic data is also available to subscribers in many parts of Europe and the US via a Bluetooth-enabled cell phone with Internet service or an add-on aerial, which picks up RDS data (broadcast on FM radio frequencies) offering traffic information without the requirement for a data connection. The TomTom Plus service is not compatible with Apple's iPhone.
In October 2008 the company released LIVE Services on the GO 940 LIVE. These allowed users to receive updates over the mobile telephone network using the SIM card in the device. These services included HD Traffic, Safety Alerts, Local Search with Google and Fuel Prices.
On 12 May 2011, TomTom announced that it was offering up its real-time traffic products to "industry partners" in the United States.
On the latest NAV4 devices the service is not available anymore in the old form. The included services had been separated and now being called TomTom Traffic and Speed Cameras. On the x0/x00/x000 devices the traffic service is free of charge either via the built-in SIM (Always Connected models) or via a compatible smartphone (Smartphone Connected or BYOD - Bring Your Own Device). The speed camera service is free for three months on these models. However, there is a newer range, the x10/x100 models, which come now with free lifetime speed camera subscription too.
Map Share is a proprietary map technology launched by TomTom in June 2007. Map Share allows users to make changes to the maps on their navigation devices and share them with others. It allows drivers to make changes to their maps directly on their navigation devices. Drivers can block or unblock streets, change the direction of traffic, edit street names and add, edit or remove points of interest (POIs). Improvements can be shared with other users through TomTom HOME, TomTom's content management software.
An online version called Map Share Reporter is on the TomTom website.
A traffic monitoring service that uses multiple sources to provide traffic information. The service does this by combining data from:
The information is merged by TomTom and algorithms are used to improve the data and filter out anomalous readings. The system sends updates to all TomTom Traffic users every two minutes (and the data the users receive is never older than 30 seconds). Users can receive the service through the built-in SIM, via a smartphone connection or on older devices via a standard phone connection. Re-routing can be set to be transparent to the user with the only sign that the route has been changed due to a traffic jam being a sound indication from the device and a changed ETA.
The system was first launched in the Netherlands in 2007, and expanded to the United Kingdom, France, Germany and Switzerland in 2008. In mid-2011 TomTom live services, including TomTom Traffic are available in the United States, South Africa, New Zealand and the following 17 European countries: Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland and the United Kingdom. As of 2015, the service is vastly expanded and current coverage is available on the TomTom Traffic site (34 countries as of 26/05/2015 and the list expands every few months to new regions).
TomTom Traffic improvements
IQ Routes, developed by TomTom and available since spring 2008 on the TomTom GO 730 & 930, uses anonymous travel time data accumulated by users of TomTom satnav devices. Newer TomTom devices use this data to take into account the time and day when determining the fastest route.
Travel time data is stored in Historical Speed Profiles, one for each road segment, covering large motorways, main roads and also small local roads. Historic Speed Profiles are part of the digital map and are updated with every new map release. They give insight into real-world traffic patterns. This is a fact-based routing system based on measured travel times, compared to most other methods which use speed limits or ‘assumed’ speeds.
On the NAV3 and NAV4 models the IQ Routes feature is available by default on all map versions.
TomTom products use Tele Atlas based maps. Map errors are reported using the Tele Atlas Map Insight and the TomTom Map Share Reporter Tool (preferred tool). Reports can be done via the devices too.These reports are processed and approved/rejected by TomTom staff members and the end products are synchronized via the TomTom support applications, such as TomTom HOME for the NAV2 devices and MyDrive Connect for the NAV3 and NAV4 devices. These support applications are available for Windows or Mac OS X based computers.
Maps are not universally compatible across TomTom devices; while most maps are available for most modern devices, a compatible version must be used. Version numbers have a 3-digit number identifying the major version, a dot, then a 4-digit build number. Major version v940, for example, is available for most regions and most devices, but different builds are available for different regions and devices, and supporting different features. The support applications ensure that the correct map version is assigned for download. For NAV2 devices one has to purchase the map via the TomTom HOME support application and for NAV3 and NAV4 devices, one has to obtain the updates via the TomTom webshop.
In April 2011, TomTom "apologized for supplying driving data collected from customers to police to use in catching speeding motorists". The company had collected data from its Dutch customers which Dutch police subsequently used to set targeted speed traps. As a result of this, TomTom was investigated by the Dutch Data Protection Authority (nl:Autoriteit Persoonsgegevens), who found that TomTom had not contravened the Dutch Data Protection Act (nl:Wet bescherming persoonsgegevens).
In May 2011, the company announced that it was planning to sell aggregated customer information to the Australian Roads and Traffic Authority, which could also potentially be used for targeted speed enforcement.
The privacy implications of this announcement were widely reported, particularly the lack of anonymity and the potential to associate the data with individuals. The company's practice of selling its user data has been criticised by Electronic Frontiers Australia. David Vaile of the University of New South Wales' Cyberspace Law and Policy Centre has called for an independent technical analysis of the company's data collection practices. TomTom navigation devices collect user data that includes point of origin, point of destination, journey times, speeds and routes taken. The Australian Privacy Foundation said it would be easy to trace the data back to individual customers, even if TomTom claimed it used only aggregated, anonymous data.
TomTom VP of Marketing Chris Kearney insisted the information was totally anonymous. In addition to this he said TomTom never sold the information to Dutch authorities with speed cameras in mind, although Kearney would not rule out selling the user data for similar use in Australia.
Such data is being purchased from various mapping companies by governments on a fairly regular basis. It is not known if governments use this data for purposes other than the placement of speed cameras, such as to improve the road network, introduce traffic lights or find accident hotspots.
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