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So… what exactly is a white paper?
So… what exactly is a white paper?
Published: 2016/03/09
Channel: GilbHub
Imigize ICO - Phân Tích Và Đánh Giá Whitepaper
Imigize ICO - Phân Tích Và Đánh Giá Whitepaper
Published: 2018/09/20
Channel: Whale Team ICO
Localtrade ICO - Đánh Giá Chi Tiết Thông Tin Whitepaper
Localtrade ICO - Đánh Giá Chi Tiết Thông Tin Whitepaper
Published: 2018/09/20
Channel: Whale Team ICO
Thetokapp ICO - Phân Tích Và Đanh Giá Whitepaper
Thetokapp ICO - Phân Tích Và Đanh Giá Whitepaper
Published: 2018/09/20
Channel: Whale Team ICO
Dominium ICO - Phân Tích Và Đánh Giá Whitepaper
Dominium ICO - Phân Tích Và Đánh Giá Whitepaper
Published: 2018/09/20
Channel: Whale Team ICO
How to Write an Industry Leading White Paper
How to Write an Industry Leading White Paper
Published: 2011/01/02
Channel: BizTraining
Marillion "White Paper" (Live) - from "All One Tonight (Live At The Royal Albert Hall)"
Marillion "White Paper" (Live) - from "All One Tonight (Live At The Royal Albert Hall)"
Published: 2018/06/22
Channel: earMUSIC
Apollox ICO - Phân Tích Và Đánh Giá Whitepaper
Apollox ICO - Phân Tích Và Đánh Giá Whitepaper
Published: 2018/09/21
Channel: Whale Team ICO
Purdue OWL: White Papers
Purdue OWL: White Papers
Published: 2013/01/01
Channel: OWLPurdue OWLPurdue
LIVE: New Brexit minister Dominic Raab releases White Paper in Commons
LIVE: New Brexit minister Dominic Raab releases White Paper in Commons
Published: 2018/07/12
Channel: RT UK
What is a White Paper
What is a White Paper
Published: 2015/02/10
Channel: Mak Technowrites
Blinked ICO - Phân Tích Và Đánh Giá Whitepaper
Blinked ICO - Phân Tích Và Đánh Giá Whitepaper
Published: 2018/09/21
Channel: Whale Team ICO
CBNT ICO - Phân Tích Và Đánh Giá Whitepaper
CBNT ICO - Phân Tích Và Đánh Giá Whitepaper
Published: 2018/09/21
Channel: Whale Team ICO
Bravo  SSS ve whitepaper incelemesi TR
Bravo SSS ve whitepaper incelemesi TR
Published: 2018/09/20
Channel: Aziz Gezer
WhitePaper - Tanpa Kamu ( Official Music Video )
WhitePaper - Tanpa Kamu ( Official Music Video )
Published: 2018/08/18
Channel: WHITE PAPER OFFICIAL
Playgame ICO - Phân Tích Và Đánh Giá Whitepaper
Playgame ICO - Phân Tích Và Đánh Giá Whitepaper
Published: 2018/09/20
Channel: Whale Team ICO
SWIPE Network. General website and White paper review
SWIPE Network. General website and White paper review
Published: 2018/09/20
Channel: CyberFob
White Paper-Kita Bahagia
White Paper-Kita Bahagia
Published: 2015/12/28
Channel: WHITE PAPER OFFICIAL
Examples of How to Write White Papers
Examples of How to Write White Papers
Published: 2015/04/04
Channel: Klariti Templates
Everest ICO - Phân Tích Và Đánh Giá Whitepaper
Everest ICO - Phân Tích Và Đánh Giá Whitepaper
Published: 2018/09/20
Channel: Whale Team ICO
How to Read an ICO Whitepaper
How to Read an ICO Whitepaper
Published: 2017/12/08
Channel: Chronos Crypto
Speaker suspends Commons over Brexit White Paper farce
Speaker suspends Commons over Brexit White Paper farce
Published: 2018/07/12
Channel: RT UK
Eternaltrusts ICO - Phân Tích Và Đánh Giá Whitepaper
Eternaltrusts ICO - Phân Tích Và Đánh Giá Whitepaper
Published: 2018/09/20
Channel: Whale Team ICO
White Paper-Masih Punya Rasa (feat buleeror)
White Paper-Masih Punya Rasa (feat buleeror)
Published: 2016/10/25
Channel: WHITE PAPER OFFICIAL
What is Brexit? Govt sets out detailed plan
What is Brexit? Govt sets out detailed plan
Published: 2018/07/12
Channel: Channel 4 News
WHITE PAPER FULL CONCERT LIVE AT TAMAN TOPI BOGOR
WHITE PAPER FULL CONCERT LIVE AT TAMAN TOPI BOGOR
Published: 2017/08/01
Channel: WHITE PAPER OFFICIAL
Red and White PAPER DOLLS
Red and White PAPER DOLLS
Published: 2017/02/17
Channel: KROKOTAK
UK releases Brexit white paper
UK releases Brexit white paper
Published: 2018/07/12
Channel: FRANCE 24 English
Обзор ICO PAYPERBLOCK. Часть 3 - изучаем Whitepaper проекта
Обзор ICO PAYPERBLOCK. Часть 3 - изучаем Whitepaper проекта
Published: 2018/09/20
Channel: Евгений Калинин
A Must-Read (or Listen!): Satoshi Nakamoto
A Must-Read (or Listen!): Satoshi Nakamoto's Bitcoin Whitepaper
Published: 2017/11/30
Channel: Decentralized TV
Обзор ICO MODULE. Часть 2 - изучаем Whitepaper проекта
Обзор ICO MODULE. Часть 2 - изучаем Whitepaper проекта
Published: 2018/09/19
Channel: Евгений Калинин
Обзор ICO ApolloX. Часть 2 - изучаем Whitepaper проекта
Обзор ICO ApolloX. Часть 2 - изучаем Whitepaper проекта
Published: 2018/09/20
Channel: Евгений Калинин
Разбор ICO DealJoy от CRYPTO BRO | Whitepaper
Разбор ICO DealJoy от CRYPTO BRO | Whitepaper
Published: 2018/09/20
Channel: CRYPTO BRO
Обзор ICO Bitdepositary. Часть 2 - изучаем Whitepaper проекта
Обзор ICO Bitdepositary. Часть 2 - изучаем Whitepaper проекта
Published: 2018/09/20
Channel: Евгений Калинин
White Paper - Masih Punya Rasa feat Bule Akuerror ( video lirik )
White Paper - Masih Punya Rasa feat Bule Akuerror ( video lirik )
Published: 2017/02/23
Channel: awayciddik TV
VIDY обзор Summary и Whitepaper
VIDY обзор Summary и Whitepaper
Published: 2018/09/19
Channel: Crypto Trends
Chaos in Commons over Brexit white paper
Chaos in Commons over Brexit white paper
Published: 2018/07/12
Channel: The Telegraph
Tutorial | How to draw a water drop on white paper with graphite pencils | Emmy Kalia
Tutorial | How to draw a water drop on white paper with graphite pencils | Emmy Kalia
Published: 2017/01/30
Channel: Emmy Kalia
ICO Deconet.WhitePaper - обзор.
ICO Deconet.WhitePaper - обзор.
Published: 2018/09/19
Channel: Kerber
WHITE PAPER BOYS SEASON 1 - LATEST 2017 NIGERIAN NOLLYWOOD MOVIE
WHITE PAPER BOYS SEASON 1 - LATEST 2017 NIGERIAN NOLLYWOOD MOVIE
Published: 2017/02/23
Channel: nollywoodbest
White Paper Fowers
White Paper Fowers
Published: 2016/12/12
Channel: KROKOTAK
White Paper - Kita Bahagia ( video lirik )
White Paper - Kita Bahagia ( video lirik )
Published: 2017/02/23
Channel: awayciddik TV
WHITE PAPER  ( an experimental short movie )
WHITE PAPER ( an experimental short movie )
Published: 2018/06/23
Channel: Paradox Productions
Itrue ICO - Phân Tích Và Đánh Giá Whitepaper
Itrue ICO - Phân Tích Và Đánh Giá Whitepaper
Published: 2018/09/19
Channel: Project Military
Rays Network ICO - Phân Tích Và Đánh Giá Whitepaper
Rays Network ICO - Phân Tích Và Đánh Giá Whitepaper
Published: 2018/09/19
Channel: Whale Team ICO
WHITE PAPER FULL CONCERT @ISTN
WHITE PAPER FULL CONCERT @ISTN
Published: 2017/08/28
Channel: WHITE PAPER OFFICIAL
Learning Crypto: Understanding White Papers
Learning Crypto: Understanding White Papers
Published: 2017/11/17
Channel: Crypto Tips
Marillion   White Paper   WDR 4 Radiokonzert
Marillion White Paper WDR 4 Radiokonzert
Published: 2018/06/10
Channel: Artur A
ICON [ICX] Whitepaper Explained - The Mother of All Blockchains is Here! - #REVIEW
ICON [ICX] Whitepaper Explained - The Mother of All Blockchains is Here! - #REVIEW
Published: 2018/02/02
Channel: Decentralized TV
Making a Polished White Paper Ball
Making a Polished White Paper Ball
Published: 2018/04/16
Channel: Sam Harper
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WIKIPEDIA ARTICLE

From Wikipedia, the free encyclopedia
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A white paper is an authoritative report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision.

The initial British term concerning a type of government-issued document has proliferated, taking a somewhat new meaning in business. In business, a white paper is closer to a form of marketing presentation, a tool meant to persuade customers and partners and promote a product or viewpoint.[1][2][3] White papers may be considered grey literature.

In government[edit]

The term white paper originated with the British government, and many point to the Churchill White Paper of 1922 as the earliest well-known example under this name.[4] In British government it is usually the less extensive version of the so-called blue book, both terms being derived from the colour of the document's cover.[2]

White papers are a "... tool of participatory democracy ... not [an] unalterable policy commitment."[5] "White papers have tried to perform the dual role of presenting firm government policies while at the same time inviting opinions upon them."[6]

In Canada, a white paper is "...a policy document, approved by Cabinet, tabled in the House of Commons and made available to the general public."[7] The "provision of policy information through the use of white and green papers can help to create an awareness of policy issues among parliamentarians and the public and to encourage an exchange of information and analysis. They can also serve as educational techniques."[8]

White papers are a way the government can present policy preferences before it introduces legislation. Publishing a white paper tests public opinion on controversial policy issues and helps the government gauge its probable impact.[9]

By contrast, green papers, which are issued much more frequently, are more open-ended. Also known as consultation documents, green papers may merely propose a strategy to implement in the details of other legislation, or they may set out proposals on which the government wishes to obtain public views and opinion.

Examples of governmental white papers include, in Australia, the White Paper on Full Employment and, in the United Kingdom, the White Paper of 1939 and the 1966 Defence White Paper.

In business-to-business marketing[edit]

Since the early 1990s, the term "white paper", or "whitepaper", has been applied to documents used as marketing or sales tools in business. These white papers are long-form content designed to promote the products or services from a specific company. As a marketing tool, these papers use selected facts and logical arguments to build a case favorable to the company sponsoring the document. B2B (business-to-business) white papers are often used to generate sales leads, establish thought leadership, make a business case, or inform and persuade prospective customers, channel partners, journalists, analysts, or investors.

White papers are considered to be a form of content marketing or inbound marketing; in other words, sponsored content available on the web with or without registration, intended to raise the visibility of the sponsor in search engine results and thus build web traffic. Many B2B white papers argue that one particular technology, product or method is superior to others for solving a specific business problem. They may also present research findings, list a set of questions or tips about a certain business issue, or highlight a particular product or service from a vendor.[10]

There are, essentially, three main types of commercial white papers:

  • Backgrounder: Describes the technical or business benefits of a certain vendor's offering; either a product, service, or methodology. This type of white paper is best used to supplement a product launch, argue a business case, or support a technical evaluation at the bottom of the sales funnel.
  • Numbered list: Presents a set of tips, questions, or points about a certain business issue. This type is best used to get attention with new or provocative views, or cast aspersions on competitors.
  • Problem/solution: Recommends a new, improved solution to a nagging business problem. This type is best used to generate leads at the top of the sales funnel, build mind share, or inform and persuade stakeholders, building trust and credibility in the subject.[11]

While a numbered list may be combined with either other type, it is not workable to combine the detailed product information of a backgrounder with the industry-wide perspective of a problem/solution white paper.

Variants[edit]

Several variations on the colour theme exist:

  • The green paper is a proposal or consultative document rather than being authoritative or final.

Two others are much less well established:

  • A blue paper sets out technical specifications of a technology or item of equipment.[12]
  • A yellow paper is a document containing research that has not yet been formally accepted or published in an academic journal. It is synonymous to the more widely used term preprint.

See also[edit]

References[edit]

  1. ^ Graham, Gordon. "What exactly is a white paper?". The White Paper FAQ. Retrieved 16 March 2015. 
  2. ^ a b Rouse, Margaret. "white paper definition". TechTarget. Retrieved 16 March 2015. 
  3. ^ Stelzner, Michael A. (2008). "Learn all about white papers". Whitepaper Source Publishing. 
  4. ^ James, Anthony (17 June 2017). "Origin of White Papers". Klariti.com. Retrieved 27 June 2017. 
  5. ^ Doerr, Audrey D. The Role of White Papers. In: Doern, G.B. and Peter Aucoin. The Structures of Policy-making in Canada. Toronto, MacMillan, 1971. pp. 179-203.
  6. ^ Pemberton, John E. Government Green Papers. Library World 71:49 Aug. 1969.
  7. ^ Doerr, Audrey D. The Role of White Papers in the Policy-making Process: the Experience of the Government of Canada. 1973. Thesis (Ph.D) - Carleton University. 1. 56
  8. ^ Doerr, Audrey D. The Machinery of Government. Toronto, Methuen, 1981. p. 153.
  9. ^ Chapin, Henry and Denis Deneau. Citizen involvement in Public Policy-making: Access and the Policy-making Process. Ottawa, Canadian Council on Social Development, 1978. p. 33.
  10. ^ Kantor, Jonathan (2009). Crafting White Paper 2.0: Designing Information for Today's Time and Attention Challenged Business Reader. Denver, Colorado: Lulu Publishing. p. 167. ISBN 978-0-557-16324-3. 
  11. ^ Graham, Gordon (2010). How to Pick the Perfect Flavor for Your Next White Paper. ThatWhitePaperGuy. p. 15. 
  12. ^ "Blue Paper". Genuine Writing. Retrieved 13 December 2017. 

Further reading[edit]

  • Graham, Gordon (2013). White Papers For Dummies. New York: Wiley. p. 366. ISBN 978-1-118-49692-3. 
  • Stelzner, Michael (2006). Writing White Papers: How to capture readers and keep them engaged. Poway, California: WhitePaperSource Publishing. p. 214. ISBN 978-0-9777169-3-7. 
  • Bly, Robert W. (2006). The White Paper Marketing Handbook. Florence, Kentucky: South-Western Educational Publishing. p. 256. ISBN 978-0-324-30082-6. 

External links[edit]

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